Prada Fantasy Lookbook AW 10/11

Art direction and Artwork by OMA (Alexander Reichert & Fausto Fantinuoli)
photography by Phil Meech.

Prada's home-brewed brand of beauty never fails to capture and ignite the imagination.
Following on from SS 10's fantasy lookbook, here is the heavy gauge version for the chilly season ahead. The label seems to summon figurines from that halfway point between the 1960s and 1970s to a wonderfully geeky secretary wasteland, super-imposed on pop-colour filtered backdrops. It is a fantasy. A Prada fantasy. And we can't help hoping that if we take a running-jump at the screen we may just get sucked in.

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